Surf Life Saving Australia (SLSA) was announced today as the winner of the SBS 2017 Diversity Works Challenge for their campaign concept developed by KWP! in Adelaide.

The campaign will showcase the diversity of Surf Life Saving as an organisation, as well as the many Australians who enjoy the beach. The creative draws attention to the indiscriminate nature of the dangers of the ocean and prompts people regardless of colour, language, religious beliefs, sexual orientation or cultural differences, to think carefully about how and where they enjoy beaches and waterways.

The Surf Life Saving SA Jet Rescue Boat Crews have been hosting Californian Lifeguards here in Adelaide on a fact-finding mission regarding the capabilities of SA’s Jet Rescue Boat fleet.